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The 2021 Ultimate Mobile App Marketing A-Z Bundle - Oak Academy

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Courses
3
Lessons
60

What's Included

Product Details

Access
Lifetime
Content
1.0 hours
Lessons
18

Mobile App Marketing 2021: App Store Optimization

Learn App Store Optimization (ASO) & Create a Mobile App Business

By Oak Academy | in Online Courses

In this course, you will learn how to optimize app stores, how to track keywords, how to find correct keywords, creatives, A/B testing. This course will provide you with lots of examples and enable you to use real apps while explaining the subjects. The subjects are explained with simple examples and applications, with the use of an explanatory diagram in a way that you can understand at all levels. Dive in now and see you in the course!

  • Access 18 lectures & 1 hour of content 24/7
  • Learn how to optimize app stores
  • Track keywords effectively
  • Find correct keywords, creatives, A/B testing & more
Oak Academy | Long Live Tech Knowledge
4.4/5 Instructor Rating: ★ ★ ★ ★

Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's biggest problem is the "tech skills gap" and their online course are their solution. They specialize in critical areas like cybersecurity, coding, IT, game development, app monetization, and mobile. Thanks to their practical alignment, they are able to constantly translate industry insights into the most in-demand and up-to-date courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • 1 - Introduction - 1:55
  • ASO Basics
    • 2 - ASO Basics - 3:11
    • 3 - Google Play and Apple App Stores - 3:22
    • 4 - Intro to Google Play Store and Apple App Store - 4:30
    • 5 - Organic Installs: Search and Explore install - 2:15
    • 6 - Impressions,CTR and CVR - 4:20
  • Keyword Optimization
    • 7 - KW usage in stores - 5:10
    • 8 - KW rankings and organic installs - 3:01
    • 9 - How to find correct KWs? - 8:00
    • 10 - Sensortower keyword spy - 2:55
    • 11 - Competitor analysis - 9:25
    • 12 - Google play console and organic downloads - 4:22
  • CVR Basics
    • 13 - CVR elements: ( Icon, SS, Featured Graph, Promo Video) - 4:15
    • 14 - How to design creatives - 14:42
  • Creative Optimization
    • 15 - What is A/B testing? - 2:01
    • 16 - How to A/B test on creatives? - 8:59
    • 17 - Tracking competitor's creatives - 4:09
    • 18 - Ratings and review - 5:43

View Full Curriculum


Access
Lifetime
Content
1.0 hours
Lessons
22

Mobile App Marketing using Google Ads

Use Google Ads Effectively to Reach More Traffic

By Oak Academy | in Online Courses

Everyone is talking about design, coding but no one is talking about how to make money with apps. There are tons of tutorials for how to make games, but everyone is silent about making money with apps and they are keeping it a secret. This course will cover about apps ecosystem, Google app campaign, app campaign goal, what matters in-app campaigns, and a whole lot more. By the end of the course, you’ll have a firm understanding of how to make money with apps.

5.0/5 average rating: ★ ★ ★ ★ ★

  • Access 22 lectures & 1 hour of content 24/7
  • Understand the apps ecosystem
  • Explore Google app campaigns
  • Define your app campaign goal
  • Measure what matters in app campaigns
  • Know the role of the marketer in app campaigns
  • Guide the machine for a better app campaign
  • Create and refine your app campaign
  • Optimize the app experience
Oak Academy | Long Live Tech Knowledge
4.4/5 Instructor Rating: ★ ★ ★ ★

Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's biggest problem is the "tech skills gap" and their online course are their solution. They specialize in critical areas like cybersecurity, coding, IT, game development, app monetization, and mobile. Thanks to their practical alignment, they are able to constantly translate industry insights into the most in-demand and up-to-date courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Introduction
    • 1 - Introduction - 3:09
  • Understand the Apps Ecosystem
    • 2 - Understand the Apps Ecosystem - 5:24
  • Explore Google App Campaigns
    • 3 - Explore Google App Campaigns - 2:32
  • Define Your App Campaign Goal
    • 4 - Define Your App Campaign Goal - 1:57
  • Measure What Matters in App Campaigns
    • 5 - Measure What Matters in App Campaigns - 2:14
    • Quiz - 1
  • Begin with app campaign settings
    • 6 - Begin with App Campaign Settings - 1:07
    • 7 - Opening Google Adwords - 1:03
    • 8 - Creating Universal App Campaign - 5:22
    • 9 - Finding your App on Google Play Store - 0:42
  • Finish with App Campaign ad Groups and Assets
    • 10 - Text Ideas for App Campaign - 1:41
    • 11 - Adding Videos, Images and HTML5 for App Campaign - 2:09
    • 12 - Bid Strategy for App Campaign - 2:20
    • 13 - Targeting and Excluding Locations - 3:24
    • Quiz - 2
  • The Role of the Marketer in App Campaigns
    • 14 - The Role of the Marketer in App Campaigns - 3:06
  • 15 - Create and Refine Your App Campaign
    • 15 - Create and Refine Your App Campaign - 3:25
  • Guide the Machine for a Better App Campaign
    • 16 - Guide the Machine for a Better App Campaign - 3:58
  • Understand Your App Campaign Results
    • 17 - Understand Your App Campaign Results - 3:18
  • Optimize the App Experience
    • 18 - Optimizations of Targeting and Excluding Locations - 2:49
    • 19 - Optimizations of Bidding and Budget - 2:28
    • Quiz - 3

View Full Curriculum


Access
Lifetime
Content
1.0 hours
Lessons
20

Facebook Ads for Mobile App Marketing

Understand Facebook Marketing & Optimize Your Mobile App Install Campaign

By Oak Academy | in Online Courses

If you are thinking to start to learn app promotion with Facebook, this course is a perfect place for you to start. This course is specifically designed for the beginner all the way up to advanced with hands-on courses. In this course, you will learn how to use the app install objective to drive app downloads, leverage the Facebook SDK and app events, optimize for specific app events, build an app install ad, step-by-step, and a whole lot more.

4.8/5 average rating: ★ ★ ★ ★

  • Access 20 lectures & 1 hour of content 24/7
  • Use the app install objective to drive app downloads
  • Leverage the Facebook SDK and app events
  • Use app event optimization to find people who will take valuable actions in your app
  • Optimize for specific app events
  • Utilize available creative formats & placements
  • Build an app install ad, step-by-step
  • Measure & optimize your app install campaign
Oak Academy | Long Live Tech Knowledge
4.4/5 Instructor Rating: ★ ★ ★ ★

Oak Academy is a group of tech experts who have been in the sector for years and years. Deeply rooted in the tech world, they know that the tech industry's biggest problem is the "tech skills gap" and their online course are their solution. They specialize in critical areas like cybersecurity, coding, IT, game development, app monetization, and mobile. Thanks to their practical alignment, they are able to constantly translate industry insights into the most in-demand and up-to-date courses.

Important Details

  • Length of time users can access this course: lifetime
  • Access options: desktop & mobile
  • Certificate of completion included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Updates included
  • Experience level required: beginner

Requirements

  • Any device with basic specifications

Course Outline

  • Intro to Facebook Ads
    • 1 - Introduction - 3:28
  • Create a Facebook Page for Your App
    • 2 - Create a Facebook Page for Your App - 2:20
  • Register and Configure Your App
    • 3 - Register Your App - 5:21
    • 4 - Enable Permissions - 1:32
    • 5 - Facebook SDK - 3:02
  • Ad Formats and Placement
    • 6 - Ad Formats - 10:28
    • 7 - Ad Placements - 3:38
  • Build Your App Installs Campaign
    • 8 - Choose Your Account - 0:35
    • 9 - Campaign Level Choose Your Objective - 0:53
    • 10 - Ad Set Level Define Audience Placements Budget and Schedule - 11:39
    • 11 - Ad Level Ad Format Upload Media Enter Text - 4:45
    • 12 - Audience Network - 1:26
  • App Events and Optimization
    • 13 - What is an App Event - 1:53
    • 14 - App Event Optimization - 0:50
    • 15 - Value Optimization - 1:22
    • 16 - Custom Audiences - 3:00
    • 17 - Create Look a Like Audiences - 2:51
    • Quiz
  • Measurement
    • 18 - Measurement for App Ads - 4:42
    • 19 - Split Testing - 2:12

View Full Curriculum



Terms

  • Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.